FINISH LINE Essay Example | Topics and Well Written Essays - 500 words

Importance Of Speaking And Listening Across The Curriculum Education Essay

Significance Of Speaking And Listening Across The Curriculum Education Essay Richards and Rodgers (2001) propose that there are basically four techniques for instructing which are talking, tuning in, perusing and composing. A powerful educator accomplishes a decent harmony between these four strategies all through their exercises. As talking and listening are two of Richards and Rodgers (2001) strategies for educating, it is obvious that all instructors need to remember talking and tuning in for their exercises (DES, 1975 refered to in Corson, 1990). Proficiency includes the incorporation of talking, tuning in and basic intuition with perusing and composing (Wray, 2001, pg12). Proficiency is the arrangement of aptitudes which permits a person to connect completely in the public eye and in learning, through the various types of language, and the scope of writings, which society esteems and finds helpful Proficiency can take numerous structures including numerical articulations, sites, charts, logical images, signs, non-verbal communication and kid's shows (Paterson, 2007). Talking and listening are inherently interlinked since there is no advantage to talking in the event that it isn't being tuned in to, regardless of whether that implies tuning in to oneself. Talking can occur in an assortment of ways inside the study hall. These principally incorporate addressing, pair work, cooperative gathering work or entire class conversations. Each of these is fit to various undertakings or circumstances and the achievement of the action relies upon the arranging aptitudes of the educator (Capel et al, 2009). As far as how the talking starts, arranged talk or addressing is bound to bring about a useful conversation as more readiness will have occurred. Coincidental talk whenever during an exercise can be similarly as helpful however can likewise more effectively lead to sit visit (Capel et al, 2009). Listening is regularly considered as an ability which is exceptionally hard to consummate (Lewis and Graham, 2003). Wragg and Brown (2001) express that there are four unique kinds of tuning in; these are skim, study, search and study. They accept the sorts of listening territory from little attention to attempting to look for the basic significance of what is being said. The purposes behind these four kinds of listening could be because of the measure of data which can be passed on through discourse and the test of the audience preparing this data (Capel et al, 2009, Wragg and Brown, 2001). With the goal for education to be instructed successfully there should be some consistency over the educational plan (Paterson, 2007). Education ought not simply be the duty of the English office, as it applies to all learning and subjects can't be instructed viably without talking and tuning in. For instance, to get a passing mark in a test or exposition requires the understudy to have a decent comprehension of education (DfES, 2003). The Department for Education and Skills (2003), likewise expresses that for there to be powerful proficiency procedure over the school there should be a typical structure which empowers all subjects to cooperate to accomplish the shared objective. All subjects need to have similar norms to guarantee consistency. The National Literacy Trust (2010) express that each school needs to have an education co-ordinator who ought to be answerable for giving preparing, perceiving the requirements of different subjects and creating instructor certainty and eagerness. It is significant that instructors have the right assessment with respect to the consideration of proficiency in all subjects guaranteeing that they see perusing or talking out loud as ways for understudies to learn subject substance as opposed to simply producing extra outstanding task at hand (Paterson, 2007). Albeit maybe taking more time to design than different exercises, talking and listening assignments could really spare the educator time as understudies can assume liability for some autonomous learning and inventive reasoning, which can be followed up by bunch conversation or addressing. To guarantee that the talking and tuning in inside the study hall is significant and powerful, it is imperative to ensure that an assortment of inquiries are arranged ahead of time and these inquiries are planned for varying capacities to guarantee that all understudies approach the educational program (Capel et al, 2009). Open inquiries ought to be utilized to show signs of improvement comprehension of understudies information as they require an increasingly nitty gritty and thorough answer. All through the exercise a few understudies ought to be focused as it is a decent method to evaluate their degree of comprehension. Another region which ought to be considered is understudy reaction time as certain understudies may take more time to react not on the grounds that they don't have a clue about the appropriate response they could simply be contemplating it (Corson, 1990, Capel et al, 2009). There are a few favorable circumstances and disservices to including conversations inside a homeroom. A few preferences are that instructors can get an increasingly definite comprehension of an understudies cognizance of a specific branch of knowledge or theme. Fassinger (1995) talks about how talking and listening can summon fixation, keep understudies included and is a demonstrated certainty developer. Nonetheless, a detriment is that the instructor would be unconscious of where the conversation would wind up and it could go off course. Instructors likewise need to take care to dodge delicate issues with open conversations (Capel et al, 2009). Some portion of the job of an instructor is to give understudies criticism on their work to assist them with learning and grow further (Murphy, 1997). Nonetheless, the appraisal of an understudy dependent on talking and listening alone can be troublesome basically on the grounds that it is laborious to confirm (Brooks, 2002). For instance if the understudy was moderately peaceful and didn't state a lot of the instructor may expect that they are not accomplishing their objectives. A lot of talking inside an appraisal could imply that the discussion has gotten increasingly broad and the understudy could be jabbering however not covering a subject top to bottom. Taking everything into account, having proficiency aptitudes permits individuals to associate with our general public. Richards and Rodgers (2001) express that there are four techniques to instructing; talking and listening represent half of these strategies. There are a wide range of manners by which talking and listening can be utilized inside the study hall to raise and measure accomplishment and comprehension.

Summer Depression Symptoms, Risk Factors, Diagnosis, Treatment, and Coping

Summer Depression Symptoms, Risk Factors, Diagnosis, Treatment, and Coping Depression Types Print An Overview of Summer Depression Summer Depression: Symptoms, Causes, Diagnosis, Treatment, and Coping By Sara Lindberg Sara Lindberg, M.Ed., is a freelance writer focusing on mental health, fitness, nutrition, and parenting.   Learn about our editorial policy Sara Lindberg Medically reviewed by Medically reviewed by Steven Gans, MD on September 02, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 30, 2020 Verywell / Emily Roberts More in Depression Types Causes Symptoms Diagnosis Treatment Childhood Depression Suicide In This Article Table of Contents Expand Symptoms Causes Diagnosis Treatment Coping View All Back To Top Seasonal Affective Disorder (SAD) is not considered a specific diagnosis in the current DSM-5. It is recognized as a recurrent major depressive disorder within a seasonal pattern specifier, however the term is still commonly applied. This pattern most commonly begins in the fall and continues into the winter months.?? While not as common as fall and winter depression, SAD can also affect people in the late spring into the summer months.   Summer depression, which is also referred to as reverse seasonal affective disorder and formally as major depressive disorder (MDD) with a seasonal pattern, is a form of SAD that flares up during the summertime, and typically returns every year at about the same time and resolves at characteristic times. Symptoms Unlike fall and winter SAD -- which typically presents with low energy, pervasive sadness, daytime tiredness, and decreased activity -- individuals who experience SAD in the summer, often present with the opposite symptoms, according to the Mayo Clinic. The symptoms of summer depression are often the opposite of those associated with fall and winter SAD. For most people with summer depression, symptoms begin in late spring or early summer and end in the fall. Some of the more common symptoms include: IrritabilityAgitationAnxietyRestlessnessWeight lossPoor sleeping and sleeping less (insomnia)Decrease in appetite Causes There have been many theories as to why people experience depression during the summer months. However, the research is limited, and most of the studies reference fall and winter SAD. That said, there are some specific theories that many experts refer to when considering the cause of summer depression. Most notable is exposure to too much sunlight in the summer months which leads to changes in the body’s internal clock or circadian rhythm. When this happens, your melatonin production is lower, and your sleep-wake cycle is thrown off, resulting in disrupted sleep patterns. Other theories that may explain why some people experience seasonal depression in the summer include: Increase in pollen countsHigh temperaturesLonger daysLack of a routine or structureNegative body imageExtreme heatNot enough sleepFeelings of aloneness While both winter and summer seasonal depression can affect anyone, there are certain groups of people where SAD is more common:?? It occurs four times more often in women than in menThe age of onset is estimated to be between 18 and 30 years oldFamily history of other types of mood disorders Factors That Could Increase Your Risk of Depression Diagnosis To be diagnosed with SAD or summer depression, the National Institute of Mental Health says you must meet the full criteria for major depression coinciding with a specific season, in this case, summer. Since this is a recurring seasonal pattern, symptoms must be present for at least the last two years. The guidelines further state that the symptoms experienced during the summer must be much more frequent than any non-seasonal symptoms of depression.   In order to determine if you meet the criteria, practitioners need to ask the right questions to determine if individuals presenting with depression are, in fact, suffering from a seasonal affective disorder. This can only be done by a thorough assessment of the relationship between an individuals’ depressive symptoms, time of year, and history.   Since a diagnosis requires the presence of symptoms for a two-year period, it’s important to note that you will not receive this diagnosis the first time you experience symptoms. ?? What You Need to Know About the DSM-5 Updates on Depression Treatment The presence of a seasonal depressive disorder such as summer depression can be debilitating. Like many other mood disorders, there are actions you can take to lessen the severity of the symptoms associated with summer depression.   Seek professional help. The use of psychotherapy is highly recommended to treat depressive disorders and would likely benefit any individual suffering from summer depression. More specifically, the National Institute of Mental Health (NIMH) says the use of cognitive behavioral therapy (CBT) has proven to be very effective in treating SAD. Cognitive behavioral therapy is a type of psychotherapy that looks at the important role of thinking in how we feel and what we do. CBT teaches you new ways of thinking, acting, and reacting to situations that worsen the symptoms of summer depression. Medication Antidepressants are a group of drugs commonly prescribed for treating depression that work by increasing levels of a group of chemicals in the brain called neurotransmitters (primarily serotonin, norepinephrine, and dopamine) which are involved in regulating mood.   The antidepressants approved by the U.S. Food Drug Administration for treating depression include selective serotonin reuptake inhibitors (SSRIs), serotonin norepinephrine reuptake inhibitors (SNRIs), tricyclic antidepressants (TCAs), and monoamine oxidase inhibitors (MAOIs). Also approved are bupropion and mirtazapine, among others. Bupropion, has an FDA indication specifically for the treatment of SAD.?? Most medications take some time before you feel relief from depressive symptoms. Your medical provider may need to adjust dosage or change medications during treatment. Seek Treatment With the 7 Best Online Help Resources for Depression Coping If summer depression is interfering with your daily activities, working with your doctor to develop a treatment plan that involves psychotherapy and/or medication should be the first step. Beyond that, there are lifestyle modifications that may help ease the symptoms and boost your mood.   Participate in regular exercise. Taking part in a regular exercise program that includes physical activities you enjoy may help decrease the symptoms of depression.?? Although any degree of exercise can potentially be helpful, to get the most benefits, aim for 30-60 minutes a day, five days a week, of aerobic and strength training exercises.Observe symptom patterns. If the summer months are bothersome year after year, consider keeping track of any patterns or timelines of when symptoms develop. This information may be helpful when seeking a diagnosis. It also allows you to create a plan for managing the symptoms.  Practice mindfulness meditation and deep breathing. Deep breathing exercises combined with a daily practice of mindfulness meditation can help you become aware of your thoughts, feelings, and body states without reacting to them or believing them to be true. A Word From Verywell Recognizing the seasonal pattern that comes with summer depression can help you find ways to better manage the symptoms. That said, if you’re concerned about your physical or mental health, you may want to consider making an appointment with your doctor to discuss any questions you may have. Being open and honest about how you’re feeling can help relieve some of the stress you may be experiencing. It also helps your doctor make a proper diagnosis. Working together, you can create a treatment plan that addresses your needs. 8 Ways to Improve Your Mood When Living With Depression

The Frontier Of The American Frontier - 2356 Words

American frontiersmen during the 19th century were some of the fiercest pioneers that have ever roamed newly unexplored territories. After the American Revolution, the United States gained territory that the British Empire claimed as their own west of the Appalachians. This created new opportunities for many Americans throughout the liberated country to travel west, specifically the well-known pioneer--Daniel Boone—who was very famous for his successful settlements in Kentucky. As a result, many men were inspired by the great pioneer to travel across the country, encouraged to move from the passing of the Northwest Ordinance (1787), and the â€Å"Manifest Destiny† Movement. Throughout the course of the 19th century many frontiersmen will make their way even further west for exploring, hunting (fur trapping), trading, and even pirating. To greater enhance knowledge of how these mighty frontiersmen lived their lives, this term paper will confer about how the western front ier came to be, while focusing on Jim Bridger, Jedediah Smith, and Hugh Glass, icons of the American frontier. Prior to the American Revolution, western territory was always land that was unknown to settlers in the New World. The American frontier (Figure 1) began with the discovery of Jamestown (1607), and continued with the European exploration along the Eastern woodland coast of North America (Welling 2012). Trading was what really began the drive for expanding territories. European fur traders, (locatedShow MoreRelatedThe Frontier Of American History1567 Words   |  7 PagesThe Frontier in American History was one of the most famous essays by Frederick Turner in the nineteenth century. In this essay, Turner expressed his thoughts about how the frontier set up and created unique American characteristics. He explained the idea of American exceptionalism, which states that America is different than other nations in the world. The development of America included many significant e vents, and our nation s identity was made up by many factors, not just only the frontierRead MoreThe Impact Of The American Frontier961 Words   |  4 PagesThe Impact of the American Frontier American frontier is the border area of settlement of their descendants of American counterpart. The American civilization was established a long time ago, but even later the American West held a great attraction for some of the men. However, the frontier began when colonists settled on the east coast of the continent the 1600s.The values represented the American frontier that are important such as Self-Reliance and Rugged individualist, American macho, InventivenessRead MoreThe Frontier Of American History1116 Words   |  5 PagesIn the Significance of the Frontier in American History, Frederick Jackson Turner discusses the understanding of the West as a concept. Turner’s claims included that the expansion into the frontier fueled individualism, stimulated democracy and nationalism, and widened the opportunity of advancement. In the census of 1890, the frontier no longer had a place in the report because the previously unsettled areas had been broken into areas of settlemen t. Turner uses the definition of two people per squareRead MoreThe Significance of the Frontier in American History1439 Words   |  6 Pagesalong the American frontier? What Turner wants to point out here is that the American West is the most important feature of American history, and of the development of its society. He refers several times to a process of â€Å"Americanization† and we will see that the definition he gives of it is a very peculiar one. He gives a definition of the frontier: â€Å"it lies at the hither edge of free land†, meaning that he considers the Indian territory to be free land. According to him the frontier is the â€Å"meetingRead MoreRediscovering The American Frontier Of The United States882 Words   |  4 PagesRediscovering the American Frontier Humans have always had a sense of curiosity for the unknown and a greedy fascination for individual growth without seeing the repercussions on others. The United States culminates these qualities not only as a first-world country but it can also be seen from the very beginnings of the nation’s history. The philosophies’ of early settlers in the United States was to have equality between the people, however Americans failed to incorporate this ideology of equalityRead MoreThe Expansion Of The Frontier And The Relationship Among The Native Americans908 Words   |  4 PagesUnforgiven and Stagecoach The film Stagecoach incorporated the expansion of the frontier and the relationship among the Native Americans. The film starts with a wide view of an open valley to show the vast plain and the open frontier, introducing and getting an idea of the setting. The movie was interesting in the sense that it had more social commentary than most films. An article was written by Thomas Myers explaining the film and the unique social commentary of the film Stagecoach by stating,Read MoreThe Western Frontier Is An Important Part Of American Society848 Words   |  4 PagesThe Western Frontier is an important part of American society that captures the archetypal curiosity that ever American has in search of new opportunities. Frederick Jackson Turner’s essay titled, â€Å"The Significance of the Frontier in American History† explains the relevance of westward expansion in the late nineteenth century. Turner describes the western frontier as the â€Å"meeting point between savage ry and civilization† because once one crosses the boundary from the East to the West; the laws ofRead MoreAtomic Frontier Days : Hanford And The American West879 Words   |  4 PagesMatthew Reinisch Dr. Hoch History 105-1 14 September 2015 Atomic Frontier Days: Hanford and the American West In the book Atomic Frontier Days: Hanford and the American West by John M. Findlay and Bruce Hevly, the two authors explain the people’s different points of views for the outcome and purpose of Hanford. (page 6) The Hanford Site is located in Richland, Washington along the Columbia river. Richland is bordered by two other towns, Pasco and Kennewick. All together the towns are known asRead MoreProduction Possibilities Frontier - American And Japanese Workers Essay1381 Words   |  6 PagesProduction Possibilities Frontier – American and Japanese Workers America and Japan have both been major importers and exporters of goods in the global economy for many years. In an example below, a production possibilities frontier, which is described by N. Gregory Mankiw a Professor of Economics at Harvard University and Author of Principles of Macroeconomics as â€Å"a graph that shows the combinations of output that the economy can possibly produce given the available factors of production and theRead MoreResponse to Turners Essay on The Significance of the Frontier in American History501 Words   |  3 PagesSignificance of the Frontier in American History Turners The Significance of the Frontier in American History essay presents the primary model for comprehending American history. Turner developed his notions on the uncovering of the 1890 census that the frontier was coming to an end, that the nation had occupied its continental borders. As Turner discusses in his essay, an extensive era of American development approached an ending, but left enduring marks on American society

Unit 533 Understand the Process and Experience of Dementia

|Unit |AC | | | | | | |533 |1.1 |There are many causes of dementia. Dementia is caused by changes to the brain; there are different | | | |types of Dementia. Vascular dementia is caused when the brains blood supply is disrupted, the brain| | | |does not get enough oxygen and brain cells die off. Lewys Body dementia is caused by lumps of | | | |protein in the brain which interfere with chemicals of the brain†¦show more content†¦Early diagnosis | | | |opens up opportunity for treatments, for example with Alzheimer’s you can take drug which can slow | | | |down the effects, but if in late stages of this disease then it will not be prescribed as it will | | | |have no effect. The individual will have access to information resources and support and ensure | | | |they fully understand their diagnosis before it progresses, this enables them to talk to family and| | | |friends about the changes it may have on their life. Getting an early diagnosis also enables an | | | |individual, carers and family chance to plan the future. | | | | |Show MoreRelatedLeadership for Health and Social Care and Children65584 Words   |  263 Pages600/0573/7 2 City Guilds Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) (3978-51/52/53/54/55/56) Contents 1 2 3 4 5 Unit 501 Unit 502 Unit 503 Unit 504 Introduction Centre requirements Delivering the qualification Assessment Units Use and develop systems that promote communication (SHC51) Promote professional development (SHC52) 6 44 48 49 54 55 58 Champion equality, diversity and inclusion (SHC53) 60 Develop healthRead Morefactors affecting buying behavior of students on coffee shops8605 Words   |  35 Pagesto branded coffee shops. The findings concluded that most respondents visit coffee shops with friends, with locally branded coffee shops the preferred choice. Consumer motivations to branded coffee shops are most influenced by three factors: past experience/ familiarity; convenience of location/travel; and friends and family. With friendly staff, high quality of coffee and food, good atmosphere and good reputation the most important aspects for branded coffee shops. Recent exposure of tax avoidanceRead MoreGsk Annual Report 2010135604 Words   |  543 PagesIndia in 2010. 10 10 new compounds and vaccines starting phase III clinical trials since the start of 2010. 14% We are committed to improving returns in RD, aiming to increase our estimated return on investment in this area to 14%. c.1bn Units of Lucozade, Ribena and Horlicks manufactured in the UK every year. 2 New Consumer Healthcare Research and Innovation centres opened in China and India. Vaccines Emerging markets 1.4bn Doses of our vaccines supplied to 179 countries aroundRead MoreDeveloping Management Skills404131 Words   |  1617 PagesRelationships by Communicating Supportively Gaining Power and Influence 279 Motivating Others 323 Managing Conflict 373 PART III GROUP SKILLS 438 8 Empowering and Delegating 439 9 Building Effective Teams and Teamwork 489 10 Leading Positive Change 533 PART IV SPECIFIC COMMUNICATION SKILLS 590 591 Supplement A Making Oral and Written Presentations Supplement B Conducting Interviews 619 Supplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705Read MoreMedicare Policy Analysis447966 Words   |  1792 PagesGuaranteeing Access to Essential Benefits rmajette on DSK29S0YB1PROD with BILLS Sec. Sec. Sec. Sec. 221. 222. 223. 224. Coverage of essential benefits package. Essential benefits package defined. Health Benefits Advisory Committee. Process for adoption of recommendations; adoption of benefit standards. Subtitle D—Additional Consumer Protections Sec. 231. Requiring fair marketing practices by health insurers. †¢HR 3962 IH VerDate Nov 24 2008 12:56 Oct 30, 2009 Jkt 089200 Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesPresidential Award for Excellence in Science and Mathematics Teaching in 1986. He was a regional winner of the IBM Com- Contents 1 The Role of Statistics and the Data Analysis Process 1.1 Three Reasons to Study Statistics 1 1.2 The Nature and Role of Variability 4 1.3 Statistics and the Data Analysis Process 7 1.4 Types of Data and Some Simple Graphical Displays 12 Activity 1.1 Head Sizes: Understanding Variability 22 Activity 1.2 Estimating Sizes 23 Activity 1.3 A Meaningful Paragraph 24

Career Plan building Activity Free Essays

My work culture results showed that I am well resourced, high powered, and teamwork centered. I noticed that these results were parallel with my interest profiler and competencies results. I was shocked by being considered as high powered. We will write a custom essay sample on Career Plan building Activity or any similar topic only for you Order Now I have never really been a person who wants a lot of responsibility. I have been a lead person on a past Job experience. I had the opportunity to be the supervisor but I didn’t apply for it due to fear of failure. I do on the other hand agree with the fact of high salaries, career advancement, and career development. It was revealed to me that some of my better strengths are adhering to values and coping with pressure. It was not hard for me to believe the part about adhering to my values. That is something I do believe in along with ethics. But I didn’t think that coping with pressure would come out as a strength. I guess coping with pressure became a strength for me because I try my hardest to let something’s go and not let people now that it may have bothered me. Within the teamwork centered portion of the work culture results, It showed that I work in a close knit team, have lots of Interdependence, and that I am friendly and supportive of colleagues. I agree with this whole heartedly. I try to be an overall helpful person. Anyone who knows me knows that I am all for the team, if there Is positivist involved. Within the well-resourced section it stated that I like safe places to work, well-designed and comfortable places to work. As for the career plan I was able to see different positions that may suite me according to the results. Some of the careers I never would imagine doing then on the other hand there are some that I would do. These things include being a lawyer, Judge, librarian, curator, archivists, material recording, and scheduling, dispatching and distributing workers. Now some of these careers I did all In one Job title when I was a Lead Phlebotomy’s at a hospital I once worked at. How to cite Career Plan building Activity, Papers

Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company

Middlesex Insurance Company conducts market research on demand to help the management make informed decisions on available products, new products and market trends and segmentation. Market research also helps in identifying specific product attributes that match the capabilities of the target market.Advertising We will write a custom research paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Market research on available products also assists the firm address matters relating to accessibility, prices and effectiveness. Market research is an indicator of activities that complement insurance as well as revealing people’s perception, understanding and trust of insurance. This is important to Kate Farm because of the uptake and designing and conducting customer awareness and marketing strategies. Middlesex Insurance Company’ s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used. The team defines the key questions and points out the primary and secondary sources the information to be used. The research team then makes a decision on the method they intend to use in data collection, then determine and document the procedure for participants’ selection. Data analyzing plan is developed and a timeline set for the process. The team members assign themselves roles and responsibilities for conducting the research. They organize logistics, schedule collection of data, design data collection tools such as interview guides and analysis matrices. The team collects data, some of the main data collection techniques are Mail questionnaire telephone interview, personal interview and online interview (Kotler Keller, 2009). After collecting data, they analyze it, draft a report and finall y draw a final report to the management. According to Talvinen (1994), marketing information system inform the management on the current market trend. Middlesex Insurance Company has developed an effective long-term marketing strategy which is very helpful and important for every organization that wants to get and attract the necessary audience according to Shaw and Stone (). This strategy is aimed at adding more clients on their book within twelve months. The organization uses a guide on’ how to save on insurance’ as a lead generator. This guide is sent via sales letters, newsletters, handouts, emails, endorsement and direct mail marketing. Prospective clients continuously receive mails until they respond positively.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company offers good content in the mailed offer so as not to bore the recipients, th ose who do not respond within two weeks, are put in another marketing funnel. A newsletter is sent to them, then a follow up with another guide, they are kept in the newsletter system. Segmentation, Targeting, Positioning, and Dealing with Competition Middlesex Insurance Company provides property and casualty policy cover, therefore, it targets two customer segments, home and automobile buyers. Kotler and Keller (2009) classify this consumer segment as demographic consumer market. Demographic consumer market adopts demographics to understand consumers. In this segmentation, consumers are categorized according to their age, race, gender, income, education, family size, family life cycle,occupation. According to American Housing Survey(2006), first time home buyers averaged thirty-three years with a household income of approximately sixty-four thousand dollars a year. Middlesex Insurance Company’s customers are generally aged between 30 and 50 years, with a majority below 40 ye ars. Move up homebuyers earned substantially higher than first time buyers, most doubled the average earned by first time buyers. Most customers who were first timers bought homes covering 1500 square feet. These houses were also single family homes as many of them were married with children. Eleven percent of the customers bought town homes and another eleven percent insuring condominiums. The move uppers bought slightly larger homes with a large percentage moving into detached homes, eight percent moving to town homes and another eight percent insuring condominiums. On the other hand, Aizcorbe, Bridgeman and Nalewaik (2009), one’s willingness to pay for a vehicle depended on their household income.They listed other factors to be considered as educational attainment and age. Middlesex Insurance Company’s customers in 2010 who insured 2011 model-year cars had $ 8000 more income than households who bought 2010 model-year cars.Advertising We will write a custom rese arch paper sample on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company specifically for you for only $16.05 $11/page Learn More Those who bought newer model-year in 2010 had $ 5000 more income and in 2011, newer model year owners earned about $ 6000 more income. In all cases, owners of newer model year cars earned significantly higher income compared to owners of the older year models. Product and Service Middlesex Insurance Company demonstrates an effective and efficient service delivery to the client base by offering best offers at affordable rate (Sawhney, Balasubramanian, Krishnan, 2004).The company has evaluated sales and profits related with each offer (Kotler Keller, 2009). It provides homeowner’s insurance that combines certain personal insurance such as loss that occur to the house, the house’s content, loss of the house use, loss of homeowner possessions and also insurance against ac cidents that occur at the home or at the homeowners hands within the territory of the policy. Types of policies Middlesex Insurance Company offers three types of homeowners’ insurance policies. Basic form homeowner policy Middlesex Insurance Company offers this insurance policy against eleven listed perils. This include â€Å"fire, storms or hailstones, vandalism or malicious mischief, theft, destruction from automobile and aircraft, explosion riot or civil strife, glass breakage, smoke, volcanic activity, and personal liability. Exceptions include floods, earthquakes.† Broad form homeowner policy This is a more advanced policy that gives coverage against seventeen perils that include the eleven listed above. The policy covers named perils and indicates the event that would be covered. Special form homeowner policy This is the most comprehensive policy cover offered by Middlesex Insurance Company. The policy covers all risks associated with homeownership. It is mostly used for single-family homes.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Middlesex Insurance Company also offers three main types of auto insurance. Comprehensive coverage This insurance policy cover damages the customer’s car that are not caused by other motorists. These include damage to the whole car, or parts from such events as fire, theft, storms, tornado, floods and hail. It also covers the car in event of hitting an animal. This policy is optional and purchased for vehicles that are worth more than $ 1000. This policy coverage does not raise the premium and the policy owner has the option to choose from deductible amount. Collision coverage This policy covers the vehicle against physical damage because of collision. In this case, if the policy owner crashes, the insurance will pay to fix the vehicle. This policy cover is optional and the monthly deductibles range between $ 200 and $1000. This policy is ideal for vehicles worth more than $ 4000 and policy owners who have no accident history. Pricing Middlesex Insurance Company sets insuranc e rates 10% below market rates to attract customers (Baye, Gatti, Rupert, Kattuman, Morgan, 2007). In addition to this, other factors are significant in calculating prices. In case of homeowner insurance, the following are considered: the company selected this price setting method in line with research done and available data on risks connected to homeownership (Kotler Keller, 2009). Location Where the customer lives is a factor to be considered. Middlesex Insurance Company gather claims experience based on location and use this to adjust the premiums. For instance if a customer lives in high theft area then they will pay more. Coverage The more the cover purchased the higher the premium will be. For example, a $50,000 insurance policy is less expensive than $85,000 policy. In addition, a town house insurance policy will be less expensive than a condominium. Other considerations will be a customer’s customization of their insurance policy with optional coverage’s, li ke a bicycle, these will increase the premium. Proximity to fire station The closer a customer lives to the fire station the lesser the premium on the policy. The company assumes that the property stands a greater chance of being saved from fire. Amount of deductibles The more the customer pays on the deductibles the lower the premium will be. For example if the standard policy deductible is $500 and the customer chooses to pay $ 1000, this definitely reduces the premium. Security features Having a safe home environment is advantageous especially in calculating premiums. Installation of alarm systems, smoke detectors, carbon detectors and other security features will reduce insurance premiums. The following factors determine the pricing of auto insurance: Age Policy owners who are younger than 25 year of age pay more rates. In the insurance industry, research indicates that younger drivers get into more accidents as compared to older ones. Driver’s Record The policyholderâ₠¬â„¢s driving record is critical in determining the amount to be paid. The more traffic violations the higher the premiums. They however drop every year that violation is not reported. Place of residence If the customer lives in a city where crime is reportedly high, the rates will be high. This is because the likelihood of a crime affecting the customer’s car indicates the likelihood of that customer making acclaim. Make and model of the vehicle The type of car the customer insures will determine the amount of premium. A customer driving a sports car will pay more because it is more likely to get broken into. Marketing Channels Middlesex Insurance Company uses agents as the main marketing channel. The company sells 80% of policies through this channel. According to Kotler and Keller (2009), these are independent organizations involved in the process of making the products available to the customers. The agents owe the company a number of duties these include: the agents perf orm the tasks specified by the agency and not to perform unauthorized tasks. The agents discharge duties with caution and due diligence, the agent does not engage in conduct that benefits them to the detriment of the company. The agents should not accept inconsistent obligations with the work owed to the company. The agents can represent the conflicting interests of other companies only after full disclosure and with consent of Middlesex Insurance Company. The agents should not take advantage of their position in transactions for their own interests rather than for the interests of the company. An agent should not usurp the company’s opportunities by passing them on to a third party. The company makes full disclosure of all information relevant to transactions that the agents are allowed to perform. The company also pays the agent as stipulated in the agreements. The laws of the United States of America regulate the relationship between the agents and Middlesex Insurance Comp any (Randall, 1999). Marketing Communications Middlesex Insurance Company deploys marketing strategies to attract prospective customers. The company pursues to have a target audience by developing creative messages that they will receive without resistance (Kotler Keller, 2009). The company has contracted a firm to undertake direct mail pieces in the target audience area. The target audience receives regular sales materials as well as newsletters. This is done every two weeks. The company also creates personalized advertisements that are emailed to customers. The internet is one of the latest techniques the company has employed in marketing. The company is investing in a zip code exclusive online advertizing to get unique exposure. The company’s website developer has initiated the construction work. Through the internet host, they intend to link the agents’ sites to the Company’s Website. Here agents act as Intermediaries who facilitate advertisers as well as c onsumers linking with each other (Rochet Tirole, 2003). This way it stands to reach target audience as more people are using the internet and searching for insurance. â€Å"Web-based sellers use online advertising to drive consumers directly to their sites where they can browse for goods and services and purchase them with a few clicks. Online advertising accounted for 8.8 percent of all advertising in the United States in 2008† (Hallerman, 2008). According to Evans (2009), internet based sellers use advertizing to attract consumers directly to their websites where they check for products and buy them with a click of the mouse. Middlesex Insurance Company is continuously looking to find new agents to work with. It advertises in the local newspaper in order to attract prospective agents. References Aizcorbe, A., Bridgeman, B., Nalewaik, J. (2009). Heterogeneous Car Buyers: A Stylized Fact. Finance and Economic Discussion Series Division of Research and Statistics and Monetar y Affairs, 12. American Housing Survey. (2006). American housing survey: Current housing reports. Washington DC: U.S Department of Housing and Urban Development. Baye, M., Gatti, J., Rupert, J., Kattuman, P., Morgan, J. (2007). A dashboard for online pricing. California Management Review, 202-216. Evans, D. (2009). The online advertizing industry: Economics, evolution and privacy. Journal of Economic Perspectives, 23(3), 37–60. Hallerman, D. (2008). US online advertising: Resilient in a rough economy: Summary. eMarkete. Kotler, P., Keller, K. (2009). Framework for Marketing Management. New Jersey: Pearson Prentice Hall. Randall, S. (1999). Insurance Regulation in The United States: Regulatory Federalism and the National Association of Insurance Commission. Web. Rochet, J.-C., Tirole, J. (2003). Platform competition in Two Sided Markets. Journal of the European Economic Association , 990-1029. Sawhney, M., Balasubramanian, S., Krishnan, V. (2004). Creating growth with serv ices. MIT Sloan Management Review, 34-43. Shaw, R., Stone, M. (1988). Database Marketing. Aldershot: Gower House. Talvinen, J. M. (1994). Information System in Marketing: Identifying Opportunity for New Application. European Journal of Marketing, 29(1), 8-26. This research paper on Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company was written and submitted by user Jaelynn W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.